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Marketing: Principles & Strategy


Title:

Assael, Henry


Author:
Marketing: Principles & Strategy

Price:


$74.50


Availability:


In Stock


Description:


This textbook is designed for students who are enrolled in a ‘Principles of Marketing’ course.
It is designed to focus on marketing strategy rather than more traditional forms of marketing. Each chpater focuses upon a single company example to show principles and strategies idealized in that companie’s market.

Covers all aspects of marketing from pedagog to ethics and competitive advantage..
ISBN# Publisher:

0-03-016622-5


Dryden Press, Orlando, FL.


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United States

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